Let us write your property listings


Professional writers for professional realtors.

We understand agents are busy, and that you're most effective when selling properties. Great real estate writing helps to sell properties, but you don’t need to compromise on professionalism or your precious time. FRASE takes the hassle out of property writing with our specialist real estate copywriting services, so you can get on with selling. 

“I love the service FRASE offers, it means I don’t have to think about writing my listings and can get on with selling. I know I can rely on their quick communication, fast turnaround and accurate copy that speaks to my buyers.”
— Matt O'Brien - Barfoot & Thompson, Ponsonby, Auckland

Proud writers for all The Block NZ: Firehouse 2019 listing ads, video scripts and auction introductions

“After the sellers read the listing that FRASE wrote, they didn’t want to move.”
— Luke Dallow - Barfoot & Thompson, Ponsonby, Auckland

How our property ad writing works


We offer a range of options for all your property listing copywriting needs, with 24 hour turnaround services starting from just $150+GST for our standard property listing. For those who prefer to leave it all to us, try our Concierge service. Easy.

If you need help first, see our FAQ or contact us for more info.

“My vendors love the extra level of professionalism and attention FRASE copywriting offers. One of my recent clients said that after 25 years in marketing and advertising she had never before had any copy presented to her 100% signed off the first time - until the listing FRASE wrote for her property.”
— Blair Haddow - Bayleys Real Estate, Ponsonby, Auckland

Real estate copywriting pricing & services

Beyond our property ad listings we also provide a range of services, including agent profiles, web copy, video scripting, brochures and larger project/commercial development copy. For a full list of real estate copywriting services and prices, click here. For examples of our work, please contact